Rule of Thumb: A Guide to Small Business Marketing

By David Catalan

Rule of Thumb: A Guide to Small Business Marketing is an introductory guide for first-time entrepreneurs as well as for existing business owners who want growth and need marketing advice.

In clear and practical language, David Catalan describes essential, need-to-know marketing concepts along with implementation strategies proven to be successful. Readers will learn:

  • The 5 important Ps of marketing
  • How to conduct market research
  • What branding is and brand positioning basics
  • How to create a marketing plan
  • How to successfully market online and more!

Real world and commonly understood examples and experiences help the reader identify strengths which underscore a healthy marketing business plan and mistakes to avoid. Rules of Thumb throughout create easy to remember and apply fundamental principles and guideposts along the marketing journey.




ISBN 978-1-60808-047-2


8 x 5, 114 pages

This book is available in paperback and eBook format:

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